by Kelly Kreiner
I still love listening to “All the Single Ladies” by Beyonce. It’s not because I want my boyfriend to propose anytime soon, but because it’s such a catchy song and it makes me want to dance. Also it gets stuck in my head. But how did it get there? Did my roommate play it too often or keep watching the music video on YouTube? While it was my roommate’s alarm clock song for a while, I don’t think I can blame it on her. However, I think I can blame it on media saturation.
The Moderate Effects Model says that media is one of several factors that influence a person or society’s believes and values. Accountability is placed on the audience’s interpretation because some people are better at resisting the media’s messages than others. The main flaw in this model is that it is a bit too optimistic in an age of media saturation. This model cannot apply to “Single Ladies”, which was listed for 360 weeks on 19 different charts, because I doubt anyone can escape this song. This song almost defines saturation, but luckily for me I like the song. You live under a rock if you haven’t seen a video spoof of this song. Babies dance to it, dancing wannabes try to learn the dance to it, and I just saw the Chipettes from the Alvin and the Chipmunks 2 “squeakuel” dancing to it on TV. If you don’t agree about this song, then I’d watch out. Kanye is a sneaky guy.
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